Something we encourage our authors to think about in the leadup to publication is a book launch. A lot of times this will be at a local bookseller or at a community venue, but I also like to get our authors to think outside the box. A couple of years ago, for example, we had Adam Shaw launch So, Your Girlfriend’s a Vegetarian? at Tibits in London…a vegetarian restaurant.
With the launch of Travis Little’s Entangled and Brendan McCann’s From Belfast to Hong Kong, both authors are doing something a bit different. Little is holding his launch at As You Like It, a trendy eating house/bar/terrace that features “3 sprawling floors, 4 stunning bars, an elegant terrace” and more. McCann, meanwhile, will be giving his audience a performance in Ireland; singing, dancing, a bit of bagpipe and, more likely than any of the other three combined, Brendan telling an anecdote or twelve.
Congratulations to both authors from all of us at Melrose Books! Enjoy your launches!